New Generation Business Model: Direct to Avatar

MetaversePlanet May 30, 2022Last Updated: May 13, 2024

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“Direct to Avatar (D2A)” represents one of the innovative business models emerging in the Metaverse. It can be considered as the metaverse equivalent to the “Direct to Customer (D2C)” business model. In this model, products that are typically offered directly to consumers in the physical world are now presented directly to avatars or digital identities of users in the virtual world.

Consequently, the D2A model has gained increasing significance for brands operating on metaverse platforms. GOOINN, an entrepreneurship, innovation, and consultancy services company, has explored this new business model called D2A. Predictions for the D2A model, expected to shape consumer trends with the influence of Web 3.0, include:

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Gen Z Cares

New Generation Business Model:’Direct to Avatar’

The implementation of the D2A business model not only establishes a new market but also extends its appeal beyond just amateur or professional players in the virtual world, capturing the attention of diverse audiences, including Generation Z.

For Generation Z, digital avatars serve as representatives in the virtual realm, where they spend a significant amount of time. They seek to express themselves uniquely in these environments and view their avatars as an extension of their identity.

This generation demands that brands engage with platforms in beauty, retail, and lifestyle spaces, emphasizing the need for brands not to overlook this influential demographic.

D2A Economy

The emergence of the new economy through the D2A business model signals a profound shift in digital lifestyles. Five key factors are driving the acceleration of this new generation economy:

Sales to Avatars: The D2A model enables direct-to-consumer sales directly to avatars, eliminating intermediaries and ushering in a new era of shopping. In this evolution, the focus shifts entirely from humans to avatars.
Innovation: Digital product innovation takes center stage with D2A. The digital realm allows for boundless creativity and the exploration of possibilities that transcend the physical world.
Quick Engagement: Brands leverage the D2A model to rapidly engage with the current audience interested in the metaverse. Early adoption of this model is predicted to position brands as cultural leaders before it reaches mass-scale adoption.
Personalization: Through the D2A model, brands assist consumers in narrating their personal stories and expressing themselves in the virtual world. The emphasis is on providing more in the virtual space than consumers can achieve comfortably with their physical identities.
Addressing Everyone: The virtual world is open to everyone without restrictions, allowing individuals to express themselves freely. Consumers can choose digital attire and interact with inspiring brands. The D2A model enables brands to reach a diverse audience participating in the digital world.